Specializing in skin resurfacing for deeper Fitzpatrick skin types, this project required a precise balance of education, trust-building, and audience targeting. Through Aesthetiqa Theory’s fractional CMO services, we developed a strategic content foundation designed to demystify complex procedures while cultivating an organic, loyal following. Every piece of content was crafted to align with core marketing principles—positioning the provider as a trusted authority, fostering consistent engagement, and laying the groundwork for long-term brand growth in a highly specialized market.